Yay you just purchased a Showit website template! But you might just be asking yourself, now what? As a Showit website designer, I definitely recommend investing in a template customization! Of course, you could always go the DIY route, but with anything new it will probably involve a little research and learning along the way. Hiring a designer to customize your template, expedites that process and allows you to rely on an expert to bring your new website to life.
Template customization is the perfect fit for anyone who’s been in business more than two years, and is ready to elevate their brand with a professional design, that doesn’t break the bank. It’s a collaborative process where we’ll focus on three specific goals for each website and of course convert those site visitors into actual paying clients.
So if you can purchase a website template on your own, why should you consider hiring a designer to help you customize and launch your website instead?
While templates are a great starting point, they’re created to fit a broad target audience, not your specific business. When designing a website, the simple thought of “where do I start?” can feel a bit daunting. That’s where I come in as a designer with the necessary expertise and experience to make it strategic and stand out. I offer an understanding of design principles, color theory, typography, and user experience. I know what works and what doesn’t, and can guide you through the entire process from start to finish.
I’ll help you choose the right template to start with and then make intentional layout and design adjustments to ensure that it attracts more visitors and keeps them engaged for longer periods of time. Your audience needs to know who you are, what you do, and how you can help them – all within just a few seconds of landing on your home page. Achieving these specific goals is possible by working through a strategic process of building on what the template already provides and then optimizing it to create something that’s both functional and unique.
TIME AND COST
Like I said before, you can always customize a website template yourself. But it could turn into a lengthy or frustrating process and you definitely don’t want it to look DIY’ed. My goal is to help you save time and money. But more than that, to be strategic and do it right the first time. As a business owner, the last thing you should be doing is spending Saturday’s making constant changes to your website, trying to figure out how to make it better. I want you to avoid the costly (and time consuming) mistakes that inevitably come up from inexperience. With a Showit template customization you’re getting a website that’s tailored to where your business is at now, while still allowing room for growth in the future.
From the design and development side, it saves a lot of time because the initial work has already been completed. There’s no longer a need to develop every aspect of the site. From creating a wireframe to designing a layout, and finally the actual site build. Meaning templates have already been tested against browser compatibility and screen responsiveness. This allows us to focus on implementing strategic changes, adding your unique brand style and customizing the template to fit your needs.
SEARCH ENGINE OPTIMIZATION
By now, you’re probably familiar with SEO or Search Engine Optimization, which is the process of optimizing your website to rank higher on search engine results pages (SERPs). And while most website templates are designed with SEO in mind, it’s always best to get some expert guidance on how you can build on the potential a template provides.
As a Showit designer, I take the design process one step further and optimize the website structure, content, and metadata so that you can increase traffic and visibility. Beyond that, having professional guidance guarantees that you’re not doing more harm than good to the SEO process by slowing down the site or arranging the content in a way that Google can’t process and analyze.
One of the biggest advantages of hiring a designer is that you have access to ongoing support. While I want clients to have the confidence to make small updates on their own, I’m available for major overhauls or technical issues that might come up. And the best part is that I’m familiar with your brand style, your ideal client and your business goals. Launching a website is the first step, but maintaining, improving, and updating it can be an ongoing process. It never hurts to have a helping hand in your corner that can provide expertise as your brand and business grows!
Overall, customizing a website template can provide many benefits for your business. By improving the user experience, maintaining brand consistency, creating a unique design, and optimizing for SEO, you can create a website that is both functional and visually appealing. Wherever you’re at in your business journey, investing in a Showit template customization can help you create a polished and professional website without the cost (and stress!) of starting from scratch.