2018 did not go as planned.
We started the year with my daughter having her tonsils and adenoids removed after weeks and weeks of high fevers and sickness (and a mom who didnít accomplish much.) We lost my grandpa soon after in March, after an extended illness with cancer. Throughout the remainder of the year, my husband frequently worked night shift and sleeping during the day. Needless to say, it wrecked my schedule at home.
For a lot of the year, most days felt like a struggle of ďoperation get out of the house so daddy can sleepĒ or try and keep a four year old as quiet as possible. So not fun.
The unexpected of 2018, taught me that while planning is wonderful, sometimes itís also OK to just be. To let the year bring what it may.
In 2019, Iím keeping my business plans and expectations at a minimum. January-August are 8 months that I want to deeply savor. Itís my last 8 months at home with Kenna before she starts Kindergarten in the fall. Iím already tearing up at just the thought of it.
Iím so grateful for where my business left off in 2018. I have an incredible client list, women all across the country that I love working with. I worked with some past clients from 2017 and brought on a few new ones. Thanks to increased confidence and solid workflows, I saw a 25% increase in revenue, without increasing my hours worked.
I worked part-time or minimally part-time January through March. I took a 2 week vacation in August, and again in December.
I had several ďplansĒ that just didnít pan out. I wanted to create a 3-part education system for photographerís to feel confident with their editing style, workflow, and eventually create a plan for outsourcing. I wanted to blog consistently, and made several attempts to make that happen.
Finally – I just pushed it all aside, and it was the most freeing feeling.
In 2019, Iím doing much of the same. Iím making it a goal to blog twice a month. Meaningful, purposeful content. Beyond that, my goals are much more client based. Iím excited to grow my associate editorís client list. Iím excited to serve my current clients even better than before. Iím excited to just enjoy where Iím at in my business without any higher expectations.
ASK FOR HELP
Iíve been a one-woman show for the past two years. While I would have loved some assistance this past year, I felt I had to take my own advice and avoid bringing on an assistant during my busiest time of year.
Now that the New Year is upon us, Iím more than grateful to raise my white flag before the going gets tough. When Iím in the midst of wedding season, I rarely work beyond a full-time schedule, but instead, I just ignore areas of my business that I really shouldnít be ignoring.
Some of the problems areas last year were again the blog, bookkeeping, organization, and catalog management.
This year, Iím bringing on a bookkeeper so that I can see that P&L in real time. I can feel confident with where my business is at financially. No when to hold Ďem when to fold Ďem so to speak. This will help me significantly with knowing when I can take on additional client work, where I can invest in terms of retirement, education, equipment, etc.
Iím also bringing someone on-board to check client catalogs weekly and make sure everything looks great, so that I can make sure catalogs are available on the day I have planned to edit them. Theyíll help me with blog posts, client organization, and all the additional small tasks that I can hand off this year, in order to improve my client experience and feel confident that things are not being shoved under the rug.
I had high expectations for my business education in 2018, and due to a variety of reasons, things just didnít turn out quite the way I had hoped.
I knew going into this year, that I desperately needed that whitespace I was craving in the Spring and Summer to be fully present with my family, and so I thought about pushing education aside entirely this year.
And then Katie OíSelvidge showed up in my inbox.
I invested in a 1:1 coaching session with Katie this past fall, and she was a breath of fresh air to talk with. Katie approaches the creative industry differently than anyone else Iíve ever encountered. So much so, in fact, that Iíve turned down the noise in terms of all the other ďbusiness educationĒ I ingest.
In fact, Iím beyond thrilled that this July, I will be starting a 6-month journey of walking through Katieís business program – Editorís Course. Katieís program is unlike anything else Iíve come across. And while I have not yet started and it was a big commitment (not just financially, but time-wise as well), I feel so confident that this program is going to change me and my business mindset in some really exciting ways.
Guys, Iím TRAVELING this year. Iíve been a Mom for 5 years and I have never left Kenna for more than one night at a time.
If you are a Mom and a Business Owner (or youíve just considered travel cause you could use a little break) Iím here to tell you that I see both sides of the coin. If you need to travel and take a much needed Mom break, go for it. Or if you donít feel ready to leave your babies at home, while you travel thousands of miles away, donít. Kenna is FIVE years old and it still makes me a little anxious.
That being said, Iím taking a much anticipated girls trip this Spring. We have ZERO plans beyond relaxing, seeing the sights, being tourists, and hopefully visiting some beautiful galleries, museums, historic landmarks, and shopping (naturally.)
As an extended family, weíll be vacationing at the beach in June and I cannot wait to take Kenna on her first beach trip ever. Weíre even taking our fur babies, so things could get interesting.
Finally, to wrap up the summer, Iíll be participating in the ďin-personĒ component of Editorís Course in Tulsa, Oklahoma, where I get to sit down with Katie and 10+ other business women and talk business, life, struggles and dreams.
Iím literally over the top excited for all of my adventures this year.
JUST FOR ME
One of my biggest struggles for the year as a whole, was defining my business purpose and my passions aside from that. As a photo editor, I help wedding photographers build a strong and healthy business through outsourcing. And I loooove talking about health, both in business and life.
So much so that I wanted to talk MORE about health & wellness. I just had a hard time tying the two concepts together. Photo editing and health? I just couldnít make it stick.
Finally, after my much needed coaching session with Katie, she encouraged me to start a blog.
So in 2019, Iím excited to deep dive into a passion project. Something that allows me to share more of whatís on my heart (outside of business) and help women in another way. And so Bare Roots Living was created.
Itís a blog that allows me to express my creativity without any expectations. A passion project that allows me to research and deep dive into topics that are close to my heart. A place where I can express myself in writing beyond photography topics.
Iím excited for Bare Roots Living creatively, but also as a way to share all of the exciting things that I love about making health and wellness a realistic part of our busy daily lives.
Feel like you could use a little more of that too? Iíd love to have you follow along.
Can you relate to any of these changes in 2019 or how 2018 went? Iíd love to hear what you have planned for your business!
All of that to say – itís OK to have big plans. To hustle, create, and be really excited about what youíre working on. Itís also OK to say not this year. This year, I celebrate everything Iíve already accomplished and Iím just going to go with the flow.
2019 is definitely going with the flow over here, what about you?